We hear a ton nowadays about "Data Proficiency," however hardly anyone stops to consider what the term truly implies. When information is seen as the backbone of associations, it's important that organizations help their employees utilize information appropriately. Spending on enormous information and analytics is expected to overshadow $200 billion by mid 2020, up from $150 billion a year ago, as indicated by IDC. To take full advantage of these speculations, organizations must instruct their representatives to utilize information appropriately. So what is Data Proficiency?

The more I've had the opportunity to explore this concept of the martech mindset, the more I've realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to occur sooner rather than later. It's no longer a hypothetical; AI is changing the game for brands in tangible, practical applications. Adoption is not the issue, as investments in AR and VR are expected to grow from $11.4 billion in 2017 to $215 billion in 2021, according to IDC. Entire industries are finding innovative ways to solve persistent business challenges and create efficiencies through AI -- take the proliferation of chatbots in marketing, for example.